The Diamond Fairy

I was working with Joe, Ben and Amy Ziemba over the holidays at J Anthony Jewelers in Neenah, WI.  They shared this video with me and I just HAD to share it with you.  This is an example of a fantastic promotion that Joel David of J David Jewelers in Oklahoma did.  I’ll learn more from Joel and get back with you.  But for now, sit back and enjoy this.  Something tells me it was a big hit.The Diamond Fairy

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Going the Second Mile – A Wonderful Video

The Bible tells a story in Matthew 5:41 about going an extra mile if you are asked to go one mile.  If someone forces you to go one mile, go with him two miles.  It was a Roman rule that a soldier could force any Jew to carry his pack and weapons one mile.  Jesus encouraged his followers to not only go one mile with the soldier, but two, as a statement of integrity, character and a witness.  Independent jewelers …

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A Newsletter from Garcia

So you’ve been told “You need to stay in touch with your customers at least once per month”, and somebody talked you into a newsletter. Next step, you find the company that will provide your content, one that looks pretty and makes you feel all warm and fuzzy when you look at the vendor-supplied pictures.  And finally you send it out to your top 2,500 customers and chalk it up to… “There, I’ve been in touch with my customers.  Now …

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Ladies Night.. Oh what a night.

Many of you have Ladies Nights coming up.  I know you’re busier than a one legged man in a fanny kicking contest… so I’ll make this short and sweet. How to have a successful ladies night. Invite a lot of people.  The best return on invitations I’ve seen is about 10%. Give goodie bags and make it nice stuff.  10% off a manicure won’t cut it and also the free facial from the Avon rep isn’t the best either.  Make …

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Great on-hold messages… Cheap!

There are many companies that don’t want me to share this with you, but what the heck? I’m here to help YOU grow. You can have a great on-hold message for your store that YOU can record right there at your computer.  It’s cheap, personal and your customers will actually enjoy it.  Here’s how you do it. 1. Download a free audio recording program called Audacity http://audacity.sourceforge.net/ 2. Buy a $20 microphone from your local Radio Shack.  It needs to …

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Winter Park Christmas Engagment Ad

What a great time to get engaged! Christmas. It’s romantic, heartwarming and has so many wonderful feelings associated with it. I’m making this TV ad available to subscribers for $799 or you can get it for just above $400 if you buy a group of 6 ads for $2499. I think it rivals what the majors are going to be putting on TV in the next few months. Take a look. Winter Park Christmas Engagement

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Owning Bridal in Your Market – Part 1

Welcome to the first installment of our web show. In this episode I show you how you can own bridal in your market. I’m going to take you through the entire process of expanding your sales of diamond engagement rings. This is only part 1, so stay tuned for even more good stuff. Brought to you by:

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Social media done right

We all need to be on Facebook… right? Well I’m here to tell you that Facebook is for friends and if you’re thinking you’re going to advertise your way to a ton of friends then cancel your account. You MUST interact with people like a friend, anything else is like your buddy from college calling you up out of the blue to get together and discuss Amway. I’ve got the solution for you. Tony, Sean and I started to develop …

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Do you own BRIDAL in your market?

How good would life be if you sold double the bridal you currently sell? How about three or four times the amount? Who owns the word DIAMONDS or BRIDAL in your market? Two scenarios exist here. Either someone owns bridal OR someone just happens to own it by default because nobody is going after it. I know how to do it and will teach you. Park from Creative Edge Productions on Vimeo. Coming real soon is my video series on …

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You ARE buying gold, right?

I hope you’re not afraid to buy gold, diamonds, coins and flatware. Many jewelers are. Here’s why; 1. I can’t see myself offering pennies on the dollar for jewelry I sold years ago. 2. I’m afraid I would insult my good customers. 3. I’m not exactly sure how to do it. 4. I don’t trust my staff to do it right. 5. We’re an upscale jeweler. It would make us look cheesy, like a pawn shop. 6. I don’t have …

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