Romancing The Diamond – Store Meeting 909-15

So many salespeople lose the diamond sale because they focus on technical details. Sure they may sound impressive but when you sell based upon these, you bring your diamond to a commodity level and now the only difference between you and the other stores is a few numbers on the back of a business card. This week we discuss how to use romance to differentiate your store from the others and close more diamond sales.

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Posted on by Jimmy DeGroot Posted in Store Meetings

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