A very profitable lesson from the chain stores

Go to the mall and grab a flyer off any jewelry counter you see and you will have done more for the profitability of your business than most jewelers do all year long. Think about it.  The chain jewelry stores have poured oodles into figuring out just exactly what consumers will by buying by the THOUSANDS this Christmas.  Every item the right style and the right price point.  They’ve got it down to a science.  Because let’s face it, if …

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Christmas Clientelling (it start’s now) Store Meeting 1008-19

There are simple things you can do right now for free that will guarantee a great Christmas.  In this meeting we go through a simple but high impact plan to make sure you have a steady flow of customers and sales this Christmas.

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Add-on sales Part 2 Store Meeting 1001-18

There are great profits to be gained in our repair departments when we keep add-on sales as part of our sales presentation.  Today we discuss a few ideas to grow our repair tickets by providing exceptional customer service at the time of the sale.

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It’s time to Maximize your Christmas!

A frightening number of jewelers leave thousands of dollars on the counter every Christmas season because their staffs are not fully trained.  For the next three months our store meetings are going to be a sales bootcamp to make sure your staff knows how to do turnovers, clientelling, team selling, add-on sales, time management and other great selling skills.  Imagine what your profits would look like if we closed just two more sales out of ten OR if we increased …

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The Art of the Add-on Sale Store Meeting 924-17

We leave so much money on the counter by getting all excited about closing the sale that we run off to the register to ring up our precious sale.  Today we discuss being deliberate about your sales presentation and taking the time to ask the next question.

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There are no “be-backs” in TEAM Store Meeting 917-16

This week we touch on the art and benefits of selling as a team.  So often customers wind up leaving not closed because they just didn’t click with the salesperson.  We’ll discuss how you can do team selling shower love on your customer and help them decide that YOUR STORE is where they’re going to buy.

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Romancing The Diamond – Store Meeting 909-15

So many salespeople lose the diamond sale because they focus on technical details. Sure they may sound impressive but when you sell based upon these, you bring your diamond to a commodity level and now the only difference between you and the other stores is a few numbers on the back of a business card. This week we discuss how to use romance to differentiate your store from the others and close more diamond sales.

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Store Meeting 902-14 Hot Buttery Turnovers

We don’t do it enough and the result is that if we don’t turnover sales, they get turned over to another store. So this week we discuss getting good at turning over the sale to another associate if it’s just not going right.

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The WOW factor. Store Video Meeting

What are you doing to create a memorable experience for your customers? This week we cover creating a WOW experience for your customers. One they will both remember and tell their friends about. This is a crucial step in staying in customer radar and growing your business.

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How to ensure your big spenders return this Christmas

Any smart jeweler understands that their top 100 customers are the bulk of their annual sales, especially at Christmas time. You definitely want them in your store in the next 4 months and here’s a proven way to get them in.  Give a gift with no strings attached purely for appreciation. What company does that anymore? Nobody! And that’s what will make YOU stand out this Christmas season. You can touch each of these people very affectively by mailing them …

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