How to ensure your big spenders return this Christmas

Any smart jeweler understands that their top 100 customers are the bulk of their annual sales, especially at Christmas time. You definitely want them in your store in the next 4 months and here’s a proven way to get them in.  Give a gift with no strings attached purely for appreciation. What company does that anymore? Nobody! And that’s what will make YOU stand out this Christmas season. You can touch each of these people very affectively by mailing them …

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Your store non-negotiables – Store Meeting 820-12

Do you have customer service standards that you do EVERY time with EVERY customer?  In this meeting we discuss the importance of setting these up for your store to set you apart from all of the other jewelers out there.  These everyday practices of excellence can create fantastic word-of-mouth and social media praises for your store.  If you don’t have non-negotiables set up, it’s time to get this done.

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Limited Time Offer: Get a week of FREE Store Meeting Videos

You couldn’t run your store without a good POS system and the right inventory in your cases. You SHOULDN’T run your store without regular weekly training. You really need to see this; a weekly store training video that lasts about 15 minutes with assisted notes and a quiz. We discuss everything from clientelling to closing the sale and we do it in a way that creates interaction with your team. It can be viewed by the entire team in a …

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Making the Most of Non-Selling time

What you do in your non-selling time can greatly benefit your overall sales. This week we discuss a tried and true time management device and I encourage the team to really maximize their non-selling time. We need to produce at least 10x our hourly wage. This little device will help us get our tasks done as well as focus on the bigger picture of clientelling.

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An event that REALLY pays

Perhaps I’ve said a time or two before that I’m not crazy about special events, mainly because I see very few that really work. But I found one that is really quite amazing. My friend Nick Failla at Collected Concepts has developed one that can actually produce up to 10% of your annual sales in just one weekend. He calls it the Kiss and Tell Event and he will be the first one to tell you that it wasn’t solely …

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It’s all about the ROMANCE baby!

In this meeting we discuss the importance of romance in our sales presentations. One reason you may not be closing as many sales as you want is because you’ve left out the romance. We discuss how to begin infusing your presentations with the language of love. Oh, and we also discuss Peridot.

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Your sales floor tool kit. How and Why.

This week we’re talking about the tools you use daily on your jewelry sales floor. We discuss how and why to use them so they enhance your sales presentation.

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Closing Closing Closing sales and your windows

This week’s training video is about being purposeful about your closing technique. I’m going to give you some examples and you’re going to build your own closes for your store. And we’ll discuss your windows, not closing them.

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Who is gonna make it? We’ll find out, in the long run.

The Eagles and Sharon’s jewelry store Sharon has a nice jewelry store in the Midwest. She’s currently doing $700k in volume but she’s wanted to break that million-dollar mark since day one. She’s been stuck for years, going to trade shows, listening to the latest, greatest speakers on the new trendy ways to get more customers. She signs up for a few new things and a year later, it’s business-as-usual only she’s spent more marketing money. Then, to top things …

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Store Meeting “Objections, Broca’s area, sound & what’s great about your store.”

This week we are covering your exercises on handling objections, a discussion about Broca’s area of the mind, music in your store and defining what’s great about your store.

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