Selling at Christmas with emotion Store meeting 1203-27

When we know WHY people are in front of us, looking for a solution to what they want, we can craft our sales presentation to hit on all cylinders to give customers exactly what they’re looking for.  If they walk OUT of our doors in the next few weeks, there’s a good reason.  Today we discuss making sure that doesn’t happen.

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What you can STILL do this week to make Christmas great

Typically we all start freaking out between now and December 10th wondering “Where the heck is everybody?” Here’s a quick trick to help get “everybody” in this Christmas.  Grab a report of your top customers and get on the phone inviting them to come in to fill out her wish list. Offer them an incentive such as a nice gift, a gift card or a very special holiday treat or beverage.  Make appointments for them to come in and visit. …

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Create a shopping Haven for your customers Store Meeting 1126-26

Your store can be a place people can’t wait to get to in order to get away from it all. We discuss ideas to create a WOW experience so customers will always look forward to walking through your doors.

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Get your store and your staff ready Store Meeting 1119-25

Today we discuss for making sure your store is ready and your staff can sell like crazy in December.

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Question, Response, Close – A great sales tool for customers to close themselves. Store Meeting 1112-24

Everyone can become a great salesperson by utilizing the sales sandwich.  Today is a great refresher course for salespeople, especially those joining your staff for the holidays.  Practice this method and your closing ratios will skyrocket this Christmas.

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How to avoid “I’m just looking”

We’ve all gotten this response from time to time.  In today’s meeting we discuss how to avoid it but also how to break the ice with customers that don’t want to engage.

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Without PASSION you’re just a warm body Store Meeting 1029-22

This store meeting is about fanning or igniting your passion for the business.  Now’s a great time to have your team take a good look at their careers and see what it takes to go to the next level.  If you don’t have passion, you’re just a warm body costing money.

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A merchandising field trip. Store Meeting 1022-21

In this week’s store meeting we discuss some crucial merchandising tips for Christmas.  Start selling multiples of these items including your diamond studs.

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The power of EMOTION and PRICE POINTS in your ads

You’ll notice that around Christmastime the chain store TV ads are both emotional and price-point driven.  They’re extremely effective because they tug at heartstrings but also promote the price friendliness of the jeweler.  Watch this ad. Fun Bridal Ad from Creative Edge Productions on Vimeo. Here is what goes through the viewer’s mind: “Hhhmmm, that’s exactly what I want my girl to feel like.  I guess I should give her jewelry if it will give me THAT kind of reaction. …

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How to make an easy TWENTY GRAND this Christmas Meeting 1015-20

Welcome to a special FREE Store Meeting! This week’s training video features special guest is David Geller, www.jewelerprofit.com.  As part of our Maximize Christmas David shows us a simple customer service technique that will add an easy twenty grand (if not more) to your bottom line.  It costs nothing and it’s done with customers that will already walking through your doors… for repairs. If you’re not already, sign up now for our weekly Store Meetings. Click here to download meeting …

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