Diamond Inclusions and Closing Ratios

Today we discuss the various types of diamond inclusions and blemishes as well as the importance of tracking your closing ratios.

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IJO Show Special – Your Free Trial Month of Store Video Training

Last week I had a blast speaking at the IJO Show to over 200 jewelers about the importance of training your staff on a regular basis in order to grow your bridal business. Proper sales training of your associates can be the key difference in whether or not your store grows in volume. We have put together an amazing training series to help jump start your store’s success. These weekly videos are available to you and your staff anywhere, anytime. …

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Meeting 38 Diamond Clarity & Closing Ratio

This week we discuss internal diamond characteristics and your sales rotation system, leading to closing ratio analysis.

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How to be the cool guy at the party

Facebook is a party. And you can’t show up at that party with your trench coat full of jewelry. Roy Williams confirmed my feeling about Facebook in a recent memo. “FaceBook, for business, is a mirage. Can it successfully gather a crowd to hear a band perform at a bar? Absolutely. Social media, social event. Can it successfully be used by a physically-existing retail or service business as a substitute for mass media? No. It cannot”   I feel it …

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#37 Objections and Morning Setup

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#36 Diamonds and Objections

Today we re-visit covering objections and continue on diamond toughness and stability.

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Diamonds basics and selling branded diamonds

Continuing diamond basics, remembering to WOW customers and selling your branded diamonds.

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A little fun

I don’t know if you’ve seen this already but watch it and have a little laugh today. This is a great example of a company that wanted to send a message to people, but do it in a way that would capture their attention and be entertaining. It has 37 million views. I don’t think it would have that many if they did a video showing their empty facility and talked about service, quality, value and how many years they’ve …

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Diamonds Basics – Store Meeting 34

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The Jewelry Marketing and Sales Growth Solution

For years I’ve searched for people that could help me market our independent jewelry store.  Here’s a quick video of my story and why I love helping jewelers finally market their stores for long-term, consistent growth.

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