Diamond Basics – Store Meeting #32

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A great Real Estate investment

My friend Alan owns a great deal of psychological real estate in a lot of people’s minds. His store does millions. I guess that’s what advertising people would call top-of-mind awareness. I call it great real estate to own. Alan understands that marketing his jewelry store is a marathon and not a sprint. Over the years he decided whatever he spent his advertising dollars on, he was going to own. He chose to be the only jeweler people heard from, …

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How to use jewelry polishing cloths in your sales presentation

Proper use of jewelry cloths can be a great sales tool. Here’s how and why you should use them in every sales presentation and have them as part of your jewelry selling tool kit.

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The New Year – Store Meeting #31

Today we discuss our mindset for the new year.  A little on marketing and planning for 2013 and update you on the new Diamond Basics series to start out the new year. No notes or quiz today.  Just a short video to discuss.

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What are you saying?

A nicely dressed man stops you on the way out of the cafe and says that he recognizes you as the owner of the jewelry store. He asks “Why should I come to your jewelry store?” Do you immediately have a good answer for him? One that won’t sound like a ho-hum, pc response? Great marketing messages aren’t just for Tiffany’s and Zales. In fact the message means so much more coming from a local, independent jeweler. The sincerity level …

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Christmas Eve Store Meeting

Have a very merry Christmas!  My hope and prayer is that you’ve had a fabulous Christmas season and that you and your team are ready for a great new year.  Many blessings to you! Jimmy, Sean and Tony – The Jewelry Marketing Guy and Creative Edge Productions Team.

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Last Minute Stuff – Store Meeting 1217-29

This is just a quick, last-minute meeting to make sure all is covered for the Christmas rush. Have a VERRY MERRY CHRISTMAS!!!!

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This year’s Christmas winners (the preliminary results)

George Prout lives in the sweet spot for picking out jewelry that will sell like crazy. He’s a head honcho at Gems One and they’ve been extremely successful with their Christmas and Black Friday flyers. So this morning I asked him what the hot items are for this Christmas. Here’s his report copied directly from his email. Colored diamonds…HUGE!!! Infinity symbol (Tiffany) Bows Sideways cross Freshwater Pearls Plated bronze…expect this to be what rejuvinates the yellow gold color Gift-with-purchase promotions …

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Using counter pads and trays are important to your sales

A wonderful selling tool is right at your fingertips or probably under your jewelry cases.  Here’s a quick video about the importance of using a counter pad or tray in your presentations.

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Christmas Add-ons Store Meeting 1210-28

It’s crunch time!  Time to focus on maximizing every opportunity.  Today we go over add-on sales, wish list phone calls and utilizing assumptive closes.  Follow through on this video and you’ll close more Christmas sales.

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