Meeting 38 Diamond Clarity & Closing Ratio

This week we discuss internal diamond characteristics and your sales rotation system, leading to closing ratio analysis.

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How to be the cool guy at the party

Facebook is a party. And you can’t show up at that party with your trench coat full of jewelry. Roy Williams confirmed my feeling about Facebook in a recent memo. “FaceBook, for business, is a mirage. Can it successfully gather a crowd to hear a band perform at a bar? Absolutely. Social media, social event. Can it successfully be used by a physically-existing retail or service business as a substitute for mass media? No. It cannot”   I feel it …

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#37 Objections and Morning Setup

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#36 Diamonds and Objections

Today we re-visit covering objections and continue on diamond toughness and stability.

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Diamonds basics and selling branded diamonds

Continuing diamond basics, remembering to WOW customers and selling your branded diamonds.

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A little fun

I don’t know if you’ve seen this already but watch it and have a little laugh today. This is a great example of a company that wanted to send a message to people, but do it in a way that would capture their attention and be entertaining. It has 37 million views. I don’t think it would have that many if they did a video showing their empty facility and talked about service, quality, value and how many years they’ve …

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Diamonds Basics – Store Meeting 34

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The Jewelry Marketing and Sales Growth Solution

For years I’ve searched for people that could help me market our independent jewelry store.  Here’s a quick video of my story and why I love helping jewelers finally market their stores for long-term, consistent growth.

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Christmas cleanup & Diamond Basics continued – Store Meeting #33

We continue Diamond Basics and discuss some Christmas cleanup.

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A Fun Valentine’s Day Ad

Here’s an ad we did to focus on fun bridal, but we can easily change the voiceover and close up shot of the ring to include YOUR voiceover and jewelry. It can be a great Valentine’s Day ad and I recommend it to promote entry-level and price point bridal. Remember, Valentine’s Day is a $100 to $200 per item day for most jewelers. This ad is available for purchase at CreativeEdgeAds.com Fun Bridal Ad from Creative Edge Productions on Vimeo.

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