43 Colored Diamonds and Marketing YOU

Today we discuss colored diamonds as well as a few very affordable techniques for individual salesperson marketing. Also, we discuss your store marketing on YouTube. Here is an example of a video we did at J Anthony Jewelers in Neenah, WI. This was done for free using Joe’s video camera and Windows Movie Maker which comes free on most PCs.

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42 Diamond Fluorescence and Sales Gems

Today’s meeting is about and infrequently discussed topic in our diamond presentations.. fluorescence. We also cover a number of sales gems you often hear when at a trade show or sales training. Apply these gems to your sales and close more sales.

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Narrow your marketing aim with your budget

Most independent jeweler’s marketing budgets have way too many line items on them. If your budget has a little bit of this and a little bit of that and you’re talking to a bunch of people a little bit here and a little bit there, you’re throwing your money away. Sure you’re reaching them, but not effectively. Now of course if your budget is huge… knock yourself out and buy a ton of media, but whatever you buy…. Own it. …

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41 Diamond Color and Sales Analysis

This week we discuss diamond color, how to show diamond color and more on your sales analysis.

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How To Avoid Guilt Marketing

“We’re having a silent auction and we’d love to have a piece from your store.” “Would you be interested in being one of our major sponsors for the wine and cheese event?”    It happens almost daily in our stores and we’re torn because we’re constantly wondering if it makes good business sense (Will I capture enough new customers?) and our benevolent hearts for charity. Every charitable donation should be done for one of three reasons: You will create great …

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Meeting #40 Diamond Plotting, Enhancements and More on Closing Ratios

I can’t stress enough the importance of your team regularly determining your closing ratios.  Today we discuss more on closing ratios but also look into diamond plotting marks and enhancements. Remember, the very act of self analysis is in itself a growth opportunity.  If we stop improving ourselves we simply go through life expecting the same results.  And who wants to do that????

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How to own bridal in your market & 50 YouTube video ideas jewelers can do on their own!

I sure enjoyed spending time with you all at the Tampa IJO Show. It’s really neat talking with so many of you who can relate to the independent jeweler marketing dilemma. In this post I’ve included my presentation notes which are represented as a PDF file of my slides. Please feel free to call or email me if you have any questions about any part of the presentation. Click here to download. In the presentation I discussed a list I …

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Diamond Inclusions and Closing Ratios

Today we discuss the various types of diamond inclusions and blemishes as well as the importance of tracking your closing ratios.

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IJO Show Special – Your Free Trial Month of Store Video Training

Last week I had a blast speaking at the IJO Show to over 200 jewelers about the importance of training your staff on a regular basis in order to grow your bridal business. Proper sales training of your associates can be the key difference in whether or not your store grows in volume. We have put together an amazing training series to help jump start your store’s success. These weekly videos are available to you and your staff anywhere, anytime. …

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Meeting 38 Diamond Clarity & Closing Ratio

This week we discuss internal diamond characteristics and your sales rotation system, leading to closing ratio analysis.

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