Thank You Very Much!

Thank you so much for believing in me week after week to inspire your staff! I’d like to offer you a free month of videos for every jeweler you refer to us that signs up on our program. Successful jewelers love telling their friends about what’s working in their store and if you do that with these meetings, I’d love to show my appreciation by refunding your account for any referrals. All I ask is that they stay signed up …

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56 Custom & Financing

Most of us independent jewelers do custom work and probably not enough of us offer financing consistently in our sales presentations. Today we discuss both to improve profits in custom and bridal. We do it every day and if we don’t brush up on our skills, we can become sloppy. Today we talk about a few good suggestions on jewelry and diamond take-in procedures.

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Financing grows your bridal sales

Many independent jewelers overlook the importance of including financing as part of the sales presentation. In the stores across the country that are selling bridal like gangbusters, they have an eloquent way including financing options in every sales presentation.

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55 Take-in Procedures

We do it every day and if we don’t brush up on our skills, we can become sloppy. Today we talk about a few good suggestions on jewelry and diamond take-in procedures.

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54 Carats, Melee & Punctuality

The elephant in the room is about to be revealed. Today is a new day and we discuss how important being on time is to your team. Oh and we also talk about diamonds.

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Getting more out of your Samples & Live Catalog

Recently I posted a question to you all about your sample lines. Some of you love them, some of you hate them and want nothing to do with them and yet others have them but have no activity. Here is a short video highlighting the 7 points you told me are important to you in making these lines fly out the door.

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53 Culet, Symmetry and Sample Lines

Today we discuss the forgotten facet on the bottom of the diamond. We look at things that make a diamond symmetrical and we discuss seven points about sample lines and how to make them perform for your store.

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52 Pavilion Depths and Features & Benefits

This week we’re discussing pavilion depths, fish eyes and nail heads.  Plus an exercise in features and benefits of your current products.

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FREE Store Training Video – Learn valuable people skills for your sales team

Due to the overwhelming popularity of this week’s store training video, we’ve decided to make it available to everyone! Dale Carnegie’s How to Win Friends and Influence People is the bible of people skills. This store training video discusses several key topics from this popular book and how they can relate to your staff and your store. You’ll be glad your staff watched this video. This  is part of our weekly store video training series where we help many jewelers with high-impact …

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51 Diamond Tables, Girdles and Spring Sales Opportunities

Today we get back to diamonds and also discuss those spring sales opportunities that are coming through our door.

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