55 Take-in Procedures

We do it every day and if we don’t brush up on our skills, we can become sloppy. Today we talk about a few good suggestions on jewelry and diamond take-in procedures.

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54 Carats, Melee & Punctuality

The elephant in the room is about to be revealed. Today is a new day and we discuss how important being on time is to your team. Oh and we also talk about diamonds.

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Getting more out of your Samples & Live Catalog

Recently I posted a question to you all about your sample lines. Some of you love them, some of you hate them and want nothing to do with them and yet others have them but have no activity. Here is a short video highlighting the 7 points you told me are important to you in making these lines fly out the door.

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53 Culet, Symmetry and Sample Lines

Today we discuss the forgotten facet on the bottom of the diamond. We look at things that make a diamond symmetrical and we discuss seven points about sample lines and how to make them perform for your store.

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52 Pavilion Depths and Features & Benefits

This week we’re discussing pavilion depths, fish eyes and nail heads.  Plus an exercise in features and benefits of your current products.

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FREE Store Training Video – Learn valuable people skills for your sales team

Due to the overwhelming popularity of this week’s store training video, we’ve decided to make it available to everyone! Dale Carnegie’s How to Win Friends and Influence People is the bible of people skills. This store training video discusses several key topics from this popular book and how they can relate to your staff and your store. You’ll be glad your staff watched this video. This  is part of our weekly store video training series where we help many jewelers with high-impact …

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51 Diamond Tables, Girdles and Spring Sales Opportunities

Today we get back to diamonds and also discuss those spring sales opportunities that are coming through our door.

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50 PEOPLE SKILLS from Dale Carnegie

Today we look at ten rules from Dale Carnegie’s How to Win Friends and Influence People. Today’s video is People Skills 101 and I think you’ll agree you can think of many people that need to see it. Your team will enjoy today’s exercise that replaces the quiz. If you don’t currently have an account, feel free to contact me and I’ll give you a code to try out our store training videos for FREE for a month. jim@jewelrymarketingguy.com 920-492-1191

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49 Field Trip to David Douglas Diamonds

As jewelers and staff, we rarely get to get out and see other jewelers.  For this meeting, I thought it would be fun to give you a tour of David Douglas Diamonds in Marietta Georgia.  Doug Meadows is a great friend of mine and while he was out at a meeting I filmed this video. My hope is that it creates some discussion among your team about what you see.  Changes, things you want to do and things you don’t …

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We need your help with Brass & Glass

Brass & Glass, Models, Sample lines….  We love the idea of not laying out a fortune to fill our showcases.  But what’s the secret to moving that product?  It seems some jewelers have it figured out and others don’t move it at all.  If you would, please take a moment to tell me your thoughts, good or bad.  And if you’re selling them like crazy, tell me why,  Then I’ll share my findings with all of you.  I DO know …

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