You’ve Gotta See This!

Jim (Jimmy) DeGroot here, I have discovered some thing that you need to know about. I cover it in the 2 minute video. This program is a remote live on-line training. It is very cost-effective and the results will pay for the investment very quickly. I know you have heard this all before, but really this is worth a conversation. They only train 5 jewelers at a time. The trainings are booking as you read this. I guarantee you will …

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62 Countries Wrap Up

NOW DOWNLOADABLE! Because of special request from Darren in Ontario, we are now making these meetings downloadable for you to have more media sharing options with your staff. Today we wrap up our COUNTRIES discussion with a lot of help from Richard DuBois of the About Me Card. Take great notes as this program will improve all of your relationships and your sales closing ratios.

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61 Perfect Country

In this meeting we discuss the Perfect Country people in our jewelry stores.  These are the detail oriented people in our stores.  They love order and are great system developers.

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How to shoot TV ads for your jewelry store

Learn how create great TV ads that cut through the same ‘ol same ‘ol of advertising. Here are a few tips to help your store stand out.

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60 Peace Country

In this meeting we discuss a very important group of people, Peace Country people. In fact most of our customers are Peace people but when we use Control or Fun language with them, we lose them. We learn about what motivates Peace people and how to best communicate with them.

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59 Control Country

These are people that get things done.  Today we discuss this personality in depth in order to better understand what makes them tick.

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Sharpen your marketing budget to own an audience

So many marketing budgets have way too many line items.  The result is jewelers trying to reach the world effectively with their non-world-reaching budgets.  This video gives you a few tips to sharpen your focus and win the hearts and minds of an audience….. So they come into your store and buy a diamond. 

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58 Fun Country

We begin our very exciting series on knowing yourself so you can then know your customer and speak to them in THEIR language.  The result will be much higher closing ratios.  Let’s stop spewing out closes that we memorize but don’t work on most personality types.  Rather, let’s become fluid per each individual customer. Today we’ll start with FUN COUNTRY people as well as taking the personality assessment to determine our unique blend of motivations.

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57 Tablets & YouTube

Today we put our marketing hats on and discuss utilizing tablets in our bridal presentations and creating YouTube Videos to capture more bridal sales. (This weeks meeting is below the two videos.) David Douglas Diamonds Gold Buying You Tube Video J Anthony Jewelers $2,500 One Carat Diamond Video

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NOW is the time to get your jewelry store on YouTube

I could fill this post with tons of words to try and describe how important it is to market to the tablet and smartphone generation, but this picture says it all. PLEASE consider utilizing videos of your store on You Tube. I’ll be happy to help you make great ones. If there is enough interest,  I’ll create a how-to video outlining the exact steps you need to take to create awesome videos for your store that WILL be viewed including …

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