We need your help with Brass & Glass

Brass & Glass, Models, Sample lines….  We love the idea of not laying out a fortune to fill our showcases.  But what’s the secret to moving that product?  It seems some jewelers have it figured out and others don’t move it at all.  If you would, please take a moment to tell me your thoughts, good or bad.  And if you’re selling them like crazy, tell me why,  Then I’ll share my findings with all of you.  I DO know …

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How to handle objections once and for all!

How many sales objections are there really? If you start writing them down, you could probably come up with 20. If you can think of more than that I’ll bet each additional objection is just a re-phrase of a prior one. Now yes I’m the Jewelry Marketing Guy, but your sales closing ratios are so integral to your marketing that I must bring it up. Here’s why; If you’ve ever had Shane Decker in you’re your store or heard him …

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48 Diamond Makes and Closing Sales

Today we discuss the parts of an rbc diamond, ideal cuts and the reasons we’re not closing enough sales. I hope you’re hungry because we also discuss the sales closing sandwich.

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47 Diamond Manufacturing and Buddy Selling

Today we discuss the basics of diamond manufacturing from cleaving to the brillianteer as well as selling with a buddy in your store. We remind you of a few items that may have been forgotten.

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What a 14 year jewelry sales professional thinks about our weekly video training

I’m so excited about these videos! The neatest part is when jewelers tell me that their profitability is going up because we are hitting on best practices for their staff.  Yup, I have a horn and I’m tootin’ it (or rather a jeweler is tootin’ it for me). This is an unsolicited (I promise) video and email from our friends Mills Jewelers in Lockport New York about our weekly store meetings. Jim, I had a staff review meeting with Debbie …

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46 Dress for Sales

By special request from one of our friends on the West Coast. I can’t believe I haven’t covered this one yet. Today we cover those embarrassing things that only I can tell people. Have fun and look GREAT!

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A Mother’s Day TV ad that makes you go “Aaawwww!”

This is a cute TV ad we created a year ago and many jewelers loved it for their Mother’s Day promotion.  We’ll do a custom voiceover for you as well as tag it with your logo.  This is my Creative Edge partner Tony’s baby.  Her name is Hosanna and she is about the most amazing baby ever.  I heard this changes when they grow up. All Because of Mother from Creative Edge Productions on Vimeo. You can order this ad …

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Have a Host with the Mostess

I’ve just been secret shopping in about a dozen jewelry stores in the south and all but one have broken the number one rule of great salesmanship. Greet the customer with a warm smile within a few seconds of  walking in the store. Heck, Wal-Mart seems to think it’s a good idea. Nobody was in that beautiful greeting zone which is about 10 to 20 feet from the front door. They were all perched in the back, busy with…. I …

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45 Store Security

we’re taking a short break from diamonds for two weeks while we concentrate on Store Security. An often overlooked or forgotten about part of our professions. Today we discuss some basic habit we need to have every day.

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44 How Diamonds Handle Light & Gold Buying Tips

No other gemstone in the world handles light like diamonds.  Today we discuss the unique, laser shooting properties of diamonds and some tips to help you close more gold-buying deals.

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