#267 – Who Recommended Our Store?

A KEY QUESTION for new customers. How to ask it and why it’s important.

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#266 – Selling Yourself and Your Store

We need to tell our story in a quick concise way that adds trust and value to our sales discussions.

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#265 – Habits

We look at BAD habits and how to replace them with GOOD habits.

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#264 – Three Types of Customers

The 3 types of people that will walk through your door today; Going to Buy, Not Going To Buy and On The Edge. Here’s what to do with each of them.

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#263 – Repeat & Referral Business Jewelry Sales Professional #2

Obtaining repeat and referral business from our personal trade customers featuring content from Brad Huisken’s IAS training.

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#262 Jewelry Sales Professional #1 PERSONAL TRADE

Partnering with Brad Huisken, Jewelry Sales Professional Course #1 -The REAL Goal of a sales presentation is develop personal trade, get repeat business and obtain referral business, or better yet BUILD RELATIONSHIPS.

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#261 – Selling with Financing 2 of 2

We end our financing discussion toady with George Prout of Gems One. I had George join us because he’s studied jewelry financing for decades and has inside tips on the psychology of today’s engagement customer. Today’s training is audio only but please follow along on the notes provided. Click to Download MP3 261 Financing 202

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#260 – Selling with Financing 1 of 2

The first of a two-part series on selling a ton more bridal with financing.

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#259 – The Importance of Closing Ratios

Regularly tracking our closing ratios is to know the pulse of the business.

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#258 – Create Raving Fans

Call it CLIENTELLING. I call it CREATING RAVING FANS. We discuss a great method for building relationships. Click Here to Download your notes: 258 Create Raving Fans

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