For years, jewelers have been looking for a solution to Valentine’s Day in the hopes of getting it in the ballpark of Christmas sales. Those who have succeeded realize a few key things: 1. V-Day is a $50 to $200 holiday. That’s it. You will get bigger sales, but you should shoot for those price points. That’s the sweet spot. 2. V-Day needs to be promoted heavily. It’s one of those holidays where the majors will be advertising like crazy. … →
With one simple question, we can learn a lot about what brought our customer in. We can also do a little bragging by doing it.
Today we discuss the February gemstone in a fresh new way for your jewelry store.
This training deals both with people skills basics and my own additional input on what NOT to do.
People are always asking me how to grow their stores and here’s what it all comes down to.
With our wonderful ability to do custom now days, independent jewelers can utilize this as a differentiating marketing tool. We discuss your custom systems.
Today we take a look back and give ourselves a grade on a few aspects of our jewelry careers. A little self analysis and discussion will set us up for a great new year. Here are your notes and quiz. Notes in PDF form. Click here for the download page of this meeting. If you aren’t currently signed up for our weekly store training, click below to get started. LEARN MORESIGNUP
This is our annual after Christmas training. Have fun with this one.
If we’re not closing now, there’s something seriously wrong. Here are a few tips on nailing down those Christmas sales.
Today we hear from Jodi, the master adder-onner. Just a quick training to boost your Christmas sales.
