How to make money at Valentine’s Day

For years, jewelers have been looking for a solution to Valentine’s Day in the hopes of getting it in the ballpark of Christmas sales. Those who have succeeded realize a few key things: 1. V-Day is a $50 to $200 holiday. That’s it. You will get bigger sales, but you should shoot for those price points. That’s the sweet spot. 2. V-Day needs to be promoted heavily. It’s one of those holidays where the majors will be advertising like crazy. …

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#141 – Referrals

With one simple question, we can learn a lot about what brought our customer in. We can also do a little bragging by doing it.

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#140 – Amethyst

Today we discuss the February gemstone in a fresh new way for your jewelry store.

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#139 – People Skills 2.0 what NOT to do

This training deals both with people skills basics and my own additional input on what NOT to do.

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#138 – One at a time

People are always asking me how to grow their stores and here’s what it all comes down to.

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#137 – Selling Custom

With our wonderful ability to do custom now days, independent jewelers can utilize this as a differentiating marketing tool. We discuss your custom systems.

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#136 – Looking Back and Looking Forward

Today we take a look back and give ourselves a grade on a few aspects of our jewelry careers. A little self analysis and discussion will set us up for a great new year. Here are your notes and quiz. Notes in PDF form. Click here for the download page of this meeting. If you aren’t currently signed up for our weekly store training, click below to get started. LEARN MORESIGNUP

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#135 – Year-End Attitude Check

This is our annual after Christmas training. Have fun with this one.

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#134 – Closing Time

If we’re not closing now, there’s something seriously wrong. Here are a few tips on nailing down those Christmas sales.

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#133 – It’s Add-on Time

Today we hear from Jodi, the master adder-onner. Just a quick training to boost your Christmas sales.

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