THIS IS YOUR SALES SANDWICH all put together neatly. We discuss your putting your sales presentation together with YOUR store benefits. With practice of this technique, your team will become much more fluent at closing sales.
Basic Training
#159 – Your List of Greatness
Today we create your list of things that are great about YOUR jewelry store. We’re going to use this list to create your reassurance closes that you will use throughout the sale.
Preferred Jewelers International Warranty Program
This is a FREE store training video. This training was created for those of you who are involved with the Preferred Jewelers International warranty program or those who are looking for an option to offer their customers a better warranty than they can get anywhere else. i interviewed a great jeweler who is using it to close sales and gain new customers.
#157 – Phone Calls & Videos
With summer upon us, these are easy, breezy phone calls to start conversations and keep the door swinging open. Also, Clay Nettles shows us some perfect videos for social media and websites.
#156 – Contests
Here are some ideas for you to have store contests to have some fun and get rid of some old jewelry.
#155 – Add-On Sales
It’s really really easy to increase the number of items per ticket. All it takes is a little practice and a little creativity.
#154 – Countersketch Help with Liz
The wonderful and fabulous Elizabeth Perkins from Vierks Fine Jewelry in Lafayette Indiana has some great input on how we can dust off the Countersketch and start putting it to work to make money. I’m sorry about the quality of this Skype recording, but look past that to the information she gives.
#153 – Birthdays & Anniversaries
A neat idea for how to maximize your customer relationships each month.
#152 – Note taking next step – Google Calendar
. This is a fantastic tool that helps you stay accountable to you clientelling and customer follow-up.
