#170 – The Seven Questions & The Sales Sandwich

You’ve asked me for a recap on this. So this week I put it all together for you. But you MUST practice this.

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#169 – Diamond Cut

The one thing independent jewelers can focus on with customers that will differentiate them from the competition.

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#168 – Your Store Culture

Every jewelry store has a culture whether you know what it is or not.  We discuss bringing yours to the surface with Doug Meadows, owner of David Douglas Diamonds.

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#167 – Getting Ready for 4th Quarter

Now is a great time to start making plans for 4th quarter marketing and merchandising…. before it’s too late.

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#166 – Talking Design Models, Prototypes, Live Catalogs

 Whatever you call them in your store, here are some ideas to sell them better from a jeweler who uses them almost exclusively.

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#165 – Talking Bridal Sales With Kim

You asked for it! Today we talk with Kim Gordon at DREAM by Thimke Jewelers about diamond sales and financing.

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#164 – Eliminating Fear

Lack of confidence causes fear. Public perceptions cause fear. We face it head-on!

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#163 Sales Floor Divas

Strong salespeople are great for our organizations. Today we discuss how to use this force for GOOD and not strife in our jewelry stores.

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#162 – Stuller First and Showcase

Two fantastic services available from Stuller that every jeweler NEEDS to know about.

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#161 – Selling Jewelry to Millennials

Here are a few interesting things stolen from a presentation by my friend George Prout on selling jewelry to Millennials.

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