You’ve asked me for a recap on this. So this week I put it all together for you. But you MUST practice this.

The one thing independent jewelers can focus on with customers that will differentiate them from the competition.

Every jewelry store has a culture whether you know what it is or not.  We discuss bringing yours to the surface with Doug Meadows, owner of David Douglas Diamonds.

Now is a great time to start making plans for 4th quarter marketing and merchandising…. before it’s too late.

 Whatever you call them in your store, here are some ideas to sell them better from a jeweler who uses them almost exclusively.

You asked for it! Today we talk with Kim Gordon at DREAM by Thimke Jewelers about diamond sales and financing.

Lack of confidence causes fear. Public perceptions cause fear. We face it head-on!

Strong salespeople are great for our organizations. Today we discuss how to use this force for GOOD and not strife in our jewelry stores.

Two fantastic services available from Stuller that every jeweler NEEDS to know about.

Here are a few interesting things stolen from a presentation by my friend George Prout on selling jewelry to Millennials.