Hero-Making Jewelry Store

Posted on by Jimmy DeGroot Posted in Blog | Leave a comment

Doug Meadows wants to send a message to guys in the Atlanta market that his store is easy and relaxing to shop with no sales pressure. He let the Creative Edge crew come into his store with all of our toys and make this fun video. It’s a nice departure from spinning jewelry and the typical “ad speak” of most jewelry store advertising. I encourage you to have fun with your ads. Show your people and talk about what’s great about YOU. He’s already seen a nice boost in business playing this at a local theatre.

Sometimes you don’t need a budget – Seth Godin

Posted on by Jimmy DeGroot Posted in Blog | Leave a comment

Seth Godin
Here are some things you can do that don’t cost any money (but they certainly require effort):

  • Treat your employees with care and respect
  • Be consistent in your actions
  • Keep your promises
  • Grant others their dignity
  • Give credit
  • Take responsibility
  • When wrong, offer a heartfelt apology
  • Don’t be a jerk
  • Take the time to actually listen to people
  • Volunteer to handle the issue
  • Care

Posted by Seth Godin on March 13, 2014 | Permalink | TrackBack (0)

For jewelers on TV or Cable

Posted on by Jimmy DeGroot Posted in Blog | Leave a comment

Perfect Christmas – Snow from Creative Edge Productions on Vimeo.

For those of you that advertise on TV, Cable or Social Media. A jeweler approached me at the Atlanta Show and asked if we would create high quality jewelry ads for a group of jewelers. The idea being that great ads are pricey to produce for independent jewelers, but if we pooled our resources and ideas, we at Creative Edge Ads could create them for a very reasonable amount. The result being national quality ads that are exactly what you want, like this ad. If you would be interested in such a cooperative effort, please shoot me an email and we’ll see what happens. Email me at jim@jewelrymarketingguy.com

3 Nuts in Atlanta

Posted on by Jimmy DeGroot Posted in Blog | Leave a comment

We’re packing up for the Atlanta Jewelry Show to show off our new ads from Creative Edge Ads and Jewelry Store Video Training. We’re just goofing off here. Please stop and visit us if you’re in Atlanta. I’ll need a break from these guys.

A FREE Diamond Video For You to Post

Posted on by Jimmy DeGroot Posted in Blog | Leave a comment

Jim Diamond VideoAt the Jewelry Marketing Guy studio, we created this video a year ago to celebrate April Diamond Month and sold this to jewelers.   They posted it in their social media and well very well received.  So this year I want to give it to you FREE.  Please feel free to download it and post on your Facebook pages or your website.  We used a big glass display diamond and were able to light it with fire and special effects.  Enjoy!

Right click here and choose “Save Link As…” to download.

#88 – Selling the lines that don’t sell

Posted on by Jimmy DeGroot Posted in Blog, Store Meetings | Leave a comment

Dog We all have ’em, that jewelry line that sits there day after day, the one we take down and put out every day that doesn’t sell. The ‘Dogs’ CAN be sold. Today we discuss a few ideas to make ’em go bye bye.

Here are your notes and quiz.

Click here for the download page of this meeting.

An Advertising Agency Only A Jeweler Could Love

Posted on by Jimmy DeGroot Posted in Blog | Leave a comment

#82 Year End Attitude Check

Posted on by Jimmy DeGroot Posted in Blog, Store Meetings | Leave a comment

ZigRemember Zig Ziglar?  I love this guy.  Today we do a little Zig exercise that will be great for all of our attitudes.

Sign up to receive weekly store meetings.

Click here for the download page of this meeting.

#81 – Be Present

Posted on by Jimmy DeGroot Posted in Blog, Store Meetings | Leave a comment

Be present In today’s very short meeting, we discuss being fully there for the people who are coming in to see you. Everyone has a special story. Pull it out of them and be that person they need for that moment. Oh…. and stay healthy!

No notes and quiz today. Just discuss the video.

Sign up to receive weekly store meetings.

Click here for the download page of this meeting.

#78 – Guys & Studs (A FREE Store Meeting!)

Posted on by Jimmy DeGroot Posted in Blog, Store Meetings | Leave a comment

Guys & Studs

Enjoy this FREE store meeting where we discuss the chain store’s ability to capture guys and what we can do about it. Also we talk about your studs and how to sell more of ’em at Christmas.

Here are your notes and quiz.

Click here for the download page of this meeting.

If you aren’t currently signed up for our weekly store training, click below to get started.