How to make money at Valentine’s Day

Posted on by Jimmy DeGroot Posted in Blog | 1 Comment

Heart For years, jewelers have been looking for a solution to Valentine’s Day in the hopes of getting it in the ballpark of Christmas sales. Those who have succeeded realize a few key things:

1. V-Day is a $50 to $200 holiday. That’s it. You will get bigger sales, but you should shoot for those price points. That’s the sweet spot.
2. V-Day needs to be promoted heavily. It’s one of those holidays where the majors will be advertising like crazy. You need to be in the game. Hint – If the majors are marketing it, there’s profit to be had out there.
3. You need to make it easy for men. Some of the best promotions feature flowers, dinner, chocolates and other things such as teddy bears. Guys love a one-stop-shop that makes them look like a hero.
4. V-Day is practice. Treat it like you’re training young men to walk through your door and introducing them to your store. If they love the experience, they will be back for the engagement ring. Also, once they find a good jeweler, they will not be likely to shop around.

Once you realize these key points about Valentine’s Day, you can create an action plan to make it profitable. It will never likely come near Christmas, but it sure can be a nice boost in cash flow for the spring.

#136 – Looking Back and Looking Forward

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Today we take a look back and give ourselves a grade on a few aspects of our jewelry careers. A little self analysis and discussion will set us up for a great new year.

Here are your notes and quiz.

Notes in PDF form.

Click here for the download page of this meeting.

If you aren’t currently signed up for our weekly store training, click below to get started.

#126 – Creating a WOW habit for your customers

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GeorgeHere’s a FREE TRAINING session we did with our friends in Lockport New York on creating new WOW habits for our customers.

When George Fritz from Mills Jewelers sent me his “Take the Green Path” email about changing habits in his jewelry store, I had to share it with all of you.  Here is the recorded video meeting we had the week after his staff attempted to change some habits.

Click for George’s Notes.

Here are your notes and quiz.

Click here for the download page of this meeting.

If you aren’t currently signed up for our weekly store training, click below to get started.

Brilliant! Get the door swinging & till ringing.

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Colorful bags

 

The thing I love most about David Geller is that he is fierce about getting rid of old inventory.  Here is a BRILLIANT idea he is sharing from a jeweler friend of his.   What a great way to get the door swinging in the middle of summer!

What would you give me to deliver a million dollar producer?

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What would you give me if I found you a million dollar producer?  Seriously!  What’s it worth to you if I send you a person that could sell that amount of jewelry in a year? $20,000?  Perhaps $50,000? Of all the issues I talk with jewelers about, this one is right on top.  “How do I find that killer salesperson?”   I’ll tell you how I found mine right now, for free.

It  begins with Hippocrates and Greek history.  Hippocrates developed the theory that we are all made up of a mixture of 4 primary personality types; sanguine (pleasure-seeking and sociable), choleric (ambitious and leader-like), melancholic (analytical and quiet), and phlegmatic (relaxed and peaceful).  Along with these primary personality types goes our individual motivations.  I, for example am Sanguine/Choleric but I have 5 very important motivations and they are: Thrives on encouragement, Musical, Inspirational, Loves People and Warm.

Once you know yourself, then you can accurately tell people what they can expect from you.  Read more

Counter Etiquette #1

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This is the first in a series of videos done for Jeweller Magazine in Australia called Counter Etiquette. You’ll enjoy this short introduction to great customer service for your jewelry store. Get weekly video training for your staff HERE.

How I found the right people and kept them

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Sharon was a member of our FIT Group.  This was a group of 12 jewelers who were accountable to each other and twice a year would gather at each other’s store to share everything from marketing to financials and everything else under the sun.  Sharon called me one day and said “I want you to come to my store and teach me to do what you did. You just seem to have all the right people and they stay with you.  I want that for my store.”   So I went.  This is what I taught her in a nutshell.  Read more

I’LL TELL ‘EM THEIR BREATH STINKS

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dog breathEVERYBODY’S GOT THAT ONE THING….. that they would love to address their staff with if only they could. Tell me what it is and I’ll create a custom store training video for you. Yup! I’ll tell them they need to dress better, show up on time, quit fighting over sales, lose the attitude or whatever you can think of that grinds your gears. I’m serious! Send me an email and I’ll create a 15 minute video and send it to you under the auspices that you are “thinking of buying this guy’s videos”. Let’s see what we can do with your staff. EMAIL ME at jim@jewelrymarketingguy.com right now. I dare ya.

SEO Done RIGHT for Jewelers

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If you’re not found at the TOP of Google searches in your area, your business is invisible. My friends over at 4Spot Marketing have had great success with jewelers getting them to rank right up there, making them among the first to be clicked on. Learn more at http://4spotmarketing.com/jimmy

#102 – Cash Flow

Posted on by Jimmy DeGroot Posted in Blog, Store Meetings | 1 Comment

This meeting discusses steps owners, managers and sales staff can take to create healthy cash flow in their jewelry stores.

Click here for your notes and quiz.

Click here for the download page of this meeting.

Click to sign up for Store Meetings Today!