#285 – Wish Lists

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Doug Meadows joins us in this discussion about getting wish lists for the Christmas season.

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#282 – Dress and Appearance, a checkup

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Surprisingly, this is one of the most difficult topics for jewelers to discuss. The important thing here is open communication.

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#258 – Create Raving Fans

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Call it CLIENTELLING. I call it CREATING RAVING FANS. We discuss a great method for building relationships.

Click Here to Download your notes: 258 Create Raving Fans

#198 – Daily Accountability

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What do you inspect daily? What daily accountability do your people have to each other? Themselves? You?
This training is about daily analysis of things that you want to grow in your store.

Click here for your notes and quiz.

Click here for the download page of this meeting.

#187 – The Week After Christmas

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Preferred Jewelers International Warranty Program

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This is a FREE store training video.

This training was created for those of you who are involved with the Preferred Jewelers International warranty program or those who are looking for an option to offer their customers a better warranty than they can get anywhere else. i interviewed a great jeweler who is using it to close sales and gain new customers.

#146 – Service to Sales FREE store training

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How do we turn all that repair traffic into sales? This training discusses ways way can begin turning that traffic into sales. It all begins with changing behaviors.

Click here for your notes and quiz.

Click here for the download page of this meeting.

If you aren’t currently signed up for our weekly store training, click below to get started.

How to make money at Valentine’s Day

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Heart For years, jewelers have been looking for a solution to Valentine’s Day in the hopes of getting it in the ballpark of Christmas sales. Those who have succeeded realize a few key things:

1. V-Day is a $50 to $200 holiday. That’s it. You will get bigger sales, but you should shoot for those price points. That’s the sweet spot.
2. V-Day needs to be promoted heavily. It’s one of those holidays where the majors will be advertising like crazy. You need to be in the game. Hint – If the majors are marketing it, there’s profit to be had out there.
3. You need to make it easy for men. Some of the best promotions feature flowers, dinner, chocolates and other things such as teddy bears. Guys love a one-stop-shop that makes them look like a hero.
4. V-Day is practice. Treat it like you’re training young men to walk through your door and introducing them to your store. If they love the experience, they will be back for the engagement ring. Also, once they find a good jeweler, they will not be likely to shop around.

Once you realize these key points about Valentine’s Day, you can create an action plan to make it profitable. It will never likely come near Christmas, but it sure can be a nice boost in cash flow for the spring.

#136 – Looking Back and Looking Forward

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Today we take a look back and give ourselves a grade on a few aspects of our jewelry careers. A little self analysis and discussion will set us up for a great new year.

Here are your notes and quiz.

Notes in PDF form.

Click here for the download page of this meeting.

If you aren’t currently signed up for our weekly store training, click below to get started.

#126 – Creating a WOW habit for your customers

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GeorgeHere’s a FREE TRAINING session we did with our friends in Lockport New York on creating new WOW habits for our customers.

When George Fritz from Mills Jewelers sent me his “Take the Green Path” email about changing habits in his jewelry store, I had to share it with all of you.  Here is the recorded video meeting we had the week after his staff attempted to change some habits.

Click for George’s Notes.

Here are your notes and quiz.

Click here for the download page of this meeting.

If you aren’t currently signed up for our weekly store training, click below to get started.